Mobile App vs Mobile Website Design

Do you need a Mobile app or a Responsive Mobile Website Design?

A quick definition of a mobile from wikipedia is “A mobile app is a computer program designed to run on a mobile device such as a phone/tablet or watch.”

Mobile App   vs Responsive Mobile Website Design

Most businesses have already taken their first step in this new mobile world by deploying a responsive mobile of their web site which has demonstrated and realised significant benefits to businesses. The question is will a strategy of having just a mobile web version continue to be adequate or is there another shift on the horizon.? We at Paradise Networks believe there is! A shift to the mobile application world is underway and early movers are already realising the benefits which the mobile web simply cannot provide.

Identified below are some of the common reasons why businesses and customers prefer a Mobile Apps Design (iOS and Android are the most popular platforms as there are more people with these devices than any other devices.. Below are the 2017 statistics on mobile phone devices in use in 2017. This has been taken from Wikipedia

 

Capability	Mobile Application	Mobile Web
Off-line access	Yes	No
Direct Contact with customers via a Push Notification	Yes	No
Always visible on home screen	Yes	No
Appear in the App Stores	Yes	No
Faster access / launch speed	Yes	No

 

Mobile Apps – A Business View

Businesses have realized that a responsive web site and an email address are no longer enough to stay visible in today’s increasingly mobile marketplace. They need a new domain to play in. What they NEED is a “Mobile App.” that will help them in ways that a website just can’t, some of the business benefits of a Mobile App

Include:

1. Increase their ability to Build relationships and loyalty with customers.
2. Increase visibility and accessibility and specifically target specific audiences.
3. Enhance ability to connect with on-the-go consumers.
4. Improve ability to generate repeat business.
5. Enhance social networking strategies.

 

Mobile Apps – A  Customer View point

People are spending more time on mobile devices than laptops or PC’s. Research suggests that  businesses that do not have a mobile application strategy stand to lose out on a growing number  of  existing and future customers.

Customer benefits include:

• Easy access to inventory
• Notifications of special events, launches, and more
• One-touch access to contact information
• Directions to location from wherever they are
• Quick and easy appointment scheduling
• Automatic recording of their next appointment in their calendars.
• (Car dealership example)
  • Automatic reminder of their next servicing date
  • A record of their mileage and most recent servicing
• Embedded QR Code Scanner
• Free one-on-one Chat

 

Mobile App Design –  Popular features

Mobile Applications are intuitive and user friendly.  Some of the most common features requested by businesses for their mobile applications include:

 

In-store alerts	Directions/Location Map
Push Notifications	Appointment Scheduling
Inventory Search	Social Networking
Loyalty Cards	Instant Updates
VIN Scanner	One Touch Calling
Free Customer Chat	Quick Pay
Taking Surveys	Feedback, Ratings and Reviews

Conclusion

At Paradise Networks, we pride ourselves in creating quality applications for mobile devices (iOS or Android platform) that will be specific to your requirements.We cater to small businesses and you will be surprised how much we charge to design, implement, host and maintain your Mobile App in the Apple App Store and Google play stores.

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The Future is on the mobile and the team at Paradise Networks Pty. Ltd will help your business get there through their intelligent, low cost , creative, S.M.A.R.T mobile app design solutions.

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To find out how we can help you, please give us a call today at +61 4 23451342 or send your enquiry to [email protected]

CALL TODAY FOR A SPECIAL OFFER

ON A MOBILE APP FOR YOUR BUSINESS.